The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.
A) the production orientation
B) the triple-bottom-line orientation
C) consumer-generated value
D) socially responsible marketing
E) the marketing concept

Question

Quizplus · Accepted Answer

Consumer-generated value refers to consumers actively participating in creating value for a product or company. This can include creating their own ads or buying and selling products on platforms like eBay. The other choices are not directly related to this phenomenon.

The Phenomenon of ________ Includes Consumers Creating Their Own Ads