Question 1

________ is an important component of text mining and is a subfield of artificial intelligence and computational linguistics. It studies the problem of understanding the natural human language.

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The answer of ________ is an important component of text...

Question 2

________ mining is the extraction of useful information from data generated through Web page visits and transactions.

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The answer of ________ mining is the extraction of useful...

Question 3

________ mining is the process of extracting useful information from the links embedded in Web documents.

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The answer of ________ mining is the process of extracting...

Question 4

________ is the process of reducing inflected words to their base or root form.

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The answer of ________ is the process of reducing inflected...

Question 5

One of the main approaches to text classification is ________ in which an expert's knowledge is encoded into the system either declaratively or in the form of procedural classification rules.

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The answer of One of the main approaches to text...

Question 6

A(n) ________ is one or more Web pages that provide a collection of links to authoritative pages.

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The answer of A(n) ________ is one or more Web...

Question 7

Fundamental to the optimization process is ________, gathering data and information that can then be transformed into tangible analysis and recommendations for improvement using Web mining tools and techniques.

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The answer of Fundamental to the optimization process is ________,...

Question 8

The term "stop-words" are used by text mining to ________ commonly used words.

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The answer of The term "stop-words" are used by text...

Question 9

At a very high level, the first of three consecutive tasks in the text mining process is to establish the ________, which is a list of organized documents.

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The answer of At a very high level, the first...

Question 10

________ is the semi-automated process of extracting patterns from large amounts of unstructured data sources.

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The answer of ________ is the semi-automated process of extracting...

Question 11

In linguistics, a(n) ________ is a large and structured set of texts prepared for the purpose of conducting knowledge discovery.

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The answer of In linguistics, a(n) ________ is a large...

Question 12

In the text mining process, the output of task two is a flat file called a ________ matrix where the cells are populated with the term frequencies.

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The answer of In the text mining process, the output...

Question 13

________ words or noise words are words that are filtered out prior to or after processing of natural language data.

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The answer of ________ words or noise words are words...

Question 14

Web analytics, CEM, and VOC applications form the foundation of the Web site ________ ecosystem that supports the online business' ability to positively influence desired outcomes.

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The answer of Web analytics, CEM, and VOC applications form...

Question 15

The ________ model, which is one where multiple sources of data describing the same population are integrated to increase the depth and richness of the resulting analysis, forms the framework of the Web site optimization ecosystem.

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The answer of The ________ model, which is one where...

Question 16

________ applications focus on "who and how" questions by gathering and reporting direct feedback from site visitors, by benchmarking against other sites and offline channels, and by supporting predictive modeling of future visitor behavior.

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The answer of ________ applications focus on "who and how"...

Question 17

Analysis of the information collected by Web servers can help better understand user behavior. Analysis of this data is called ________ analysis.

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The answer of Analysis of the information collected by Web...

Question 18

________ is the grouping of similar documents without having a predefined set of categories.

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The answer of ________ is the grouping of similar documents...

Question 19

________ analysis is a technique used to detect favorable and unfavorable opinions toward specific products and services using textual data sources, such as customer feedback in Web postings and the detection of unfavorable rumors.

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The answer of ________ analysis is a technique used to...

Question 20

________ is the process of identifying valid, novel, potentially useful, and ultimately understandable patterns in data stored in structured databases, where the data are organized in records structured by categorical, ordinal, or continuous variables.

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The answer of ________ is the process of identifying valid,...

Quiz 5: Text and Web Mining