Which of the following is true of a specialty product?
A)It is widely distributed in a geographic area in order to sell sufficient quantities to meet profit goals.
B)It is marketed using selective,status-conscious advertising that maintains its exclusive image.
C)It is bought only after comparing several brands or stores on style,practicality,price,and lifestyle compatibility.
D)It is sold using aggressive personal selling as consumers do not seek out this type of product.

Question

Quizplus · Accepted Answer

A specialty product is a type of consumer product with unique characteristics or brand identification for which a significant group of consumers is willing to make a special purchase effort. To maintain its exclusive image and appeal to its target market, specialty products are marketed using selective, status-conscious advertising.

Which of the Following Is True of a Specialty Product