Which of the following is true of product lines?
A)They mandate a separate marketing strategy for each line.
B)They provide economies of scale in advertising.
C)They involve greater transportation and warehousing costs than product items.
D)They help distinguish each version of a product from the others offered by a company.

Question

Quizplus · Accepted Answer

Product lines provide economies of scale in advertising because they allow a company to market a group of related products together, which can reduce overall marketing costs.

Which of the Following Is True of Product Lines