When deciding on distribution plans for specialty products,companies generally ensure that the items are:
A)made directly available to a consumer through a salesperson,direct mail,or direct response advertising.
B)relatively inexpensive and merit little shopping effort.
C)always marketed as unsought products.
D)distributed to only a few stores in a geographic area.

Question

Quizplus · Accepted Answer

Specialty products are unique and usually have a higher price point than everyday items. Therefore, companies aim to distribute them in limited quantities through exclusive channels. This approach creates a sense of scarcity and exclusivity, which can generate demand for the product. By limiting the number of stores, companies can control the sales volume and ensure that the product is presented in a way that aligns with their brand image.

When Deciding on Distribution Plans for Specialty Products,companies Generally Ensure