A sales-oriented firm:
A)carefully identifies market segments.
B)extensively uses relationship-marketing strategies.
C)extensively uses personal selling and advertising.
D)increases sales by creating customer value and satisfaction.

Question

Quizplus · Accepted Answer

A sales-oriented firm extensively uses personal selling and advertising to drive sales. While identifying market segments and creating customer value and satisfaction are important for overall business success, a sales-oriented firm is primarily focused on increasing sales in any way possible. Relationship-marketing strategies may be employed, but they are secondary to the main goal of driving sales.

A Sales-Oriented Firm