Companies that rely on the marketing concept and have implemented a market orientation strategy recognize that:
A)price is the most important variable for customers.
B)products should be targeted at everybody or the average customer.
C)customer wants can be satisfied by integrating activities of the firm.
D)good promotion and advertising strategies can save a bad product.

Question

Quizplus · Accepted Answer

Companies with a market orientation strategy focus on understanding and meeting the needs and wants of their customers. They do this by integrating all activities of the firm to provide superior value to customers. This approach goes beyond just product features and price, and also considers factors such as customer service, distribution, and branding.

Companies That Rely on the Marketing Concept and Have Implemented