Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of _____.
A)the sales-orientation philosophy
B)the production-oriented philosophy
C)communicator valence
D)on-demand marketing

Question

Consumer's expectations of doing new things with varied kinds of information in ways that create value have resulted in the emergence of _____.​
A)the sales-orientation philosophy
B)​the production-oriented philosophy
C)​communicator valence 
D)on-demand marketing

Quizplus · Accepted Answer

On-demand marketing refers to the approach of providing customers with what they want, when they want it using various channels such as mobile devices, social media, and email. It emerged in response to consumer expectations of having easy access to relevant and personalized information in real-time. The other options, such as sales-orientation philosophy and production-oriented philosophy, are outdated approaches to marketing that focus on pushing products rather than meeting customer needs. Communicator valence is a concept from social psychology that refers to the perceived credibility and attractiveness of a communicative source. While it may be important in marketing communications, it is not directly related to the emergence of new information technologies and consumer expectations.

Consumer's Expectations of Doing New Things with Varied Kinds of Information