Question 1

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n)____ bar.

Accepted Answer

The bar described in the question is commonly known as a "status bar". It shows the progress of the survey and indicates how much is still left to be completed.

Question 2

Which type of software allows answers from previous questions to be inserted into unfolding questions on Internet surveys?

Accepted Answer

Piping software is used to insert answers from previous questions into unfolding questions on Internet surveys.

Question 3

What type of error occurs when respondents believe that past events happened more recently than they actually did?

Accepted Answer

Telescoping error is a type of error that occurs when respondents believe that past events occurred more recently than they actually did. This can be seen in surveys and research studies where participants are asked to recall events from their past; they may inadvertently shift the timing of those events closer to the present, resulting in a telescoping error.

Question 4

"Should Dillard's keep its excellent department store credit card program? ____ Yes ____ No" is an example of ____.

Accepted Answer

The question assumes that Dillard's department store credit card program is excellent, which is an assumption not necessarily shared by all respondents.

Question 5

A respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall.What type of mistake in design has been made?

Accepted Answer

Order bias occurs because the specific questions about the department store could influence how the respondent answers the general questions about the mall, potentially skewing the responses.

Question 6

A fixed-alternative question in which the respondent is asked to check either "_____ Yes or _____ No" is a(n)____________________ question.

Accepted Answer

The answer of A fixed-alternative question in which the respondent...

Question 7

Which type of question is most likely to conserve space in a questionnaire?

Accepted Answer

Multiple-grid questions allow respondents to answer several related questions at once using the same set of answer categories, which conserves space by reducing the need for repetitive question structures.

Question 8

A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n)____________________ question.

Accepted Answer

The answer of A type of fixed-alternative question in which...

Question 9

In political elections involving candidates who are not well-known by many voters,the candidate who is listed first on the ballot often receives the most votes.This is an example of a(n)____.

Accepted Answer

The tendency for the first option on a list to be chosen more often is known as order bias or primacy effect. In elections, this can lead to the candidate listed first on the ballot receiving more votes simply because they are the first option presented to voters. The Hawthorne effect refers to a phenomenon where people alter their behavior because they know they are being observed. A self-fulfilling prophecy is a belief or expectation that leads to its own fulfillment. The split-ballot technique is a research method where different groups receive different versions of a survey or questionnaire to measure the impact of specific variables.

Question 10

Asking respondents to remember something without providing any clues to help them remember is called ____.

Accepted Answer

Unaided recall involves asking respondents to remember something without any hints or cues to assist their memory, while aided recall involves providing clues or prompts to help participants remember. Recognition involves presenting respondents with a list of options and asking them to identify which one they remember. Cognitive retrieval is a general term that refers to the process of accessing stored information in memory.

Question 11

The question: "Have you ever received a speeding ticket? ____ Yes ____ No," is followed by a question: "When did you receive that ticket?" if the respondent answers yes to the first question.In this situation,the first question functions as a ____ question.

Accepted Answer

The first question is a filter question because it is used to filter out those who have not received a speeding ticket and only ask for further information from those who answered yes. It is not double-barreled because it only asks one question and it is not leading because it does not suggest an answer. It is also not anchoring because it does not provide a reference point for the respondent's answer.

Question 12

A filter question that used to determine what part of the questionnaire respondents are directed to is called a(n)____.

Accepted Answer

A branching question directs respondents to a particular part of the questionnaire based on their answer to a previous question. This is done to keep the questionnaire relevant to the individual respondent and to improve response rates. Anchoring questions are used to preface questions with a statement that may influence how the respondent will answer. Funneling questions start with broad questions and then narrow down to more specific ones. Piping questions are used to insert previously collected data from the respondent into a later question.

Question 13

A(n)____________________ question allows the respondent to answer the question in a personal interview in his or her own words.

Accepted Answer

The answer of A(n)____________________ question allows the respondent to answer...

Question 14

A question in which the respondent is given a list of possible responses and is asked to choose one of them is a(n)____________________ question.

Accepted Answer

The answer of A question in which the respondent is...

Question 15

"Do you agree or disagree with the statement: The Federal Reserve Bank and the large U.S.banks are responsible for the high foreclosures on home mortgages" is an example of a(n)____ question.

Accepted Answer

The question is double-barreled as it asks about the responsibility of both the Federal Reserve Bank and large banks for high foreclosures on home mortgages. It does not specify whether the responsibility is shared equally or if one party is more responsible than the other. This presents a dilemma for the person being asked to choose between agreeing or disagreeing with the statement, as there is no clear answer to focus on.

Question 16

A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as a(n)____ tabulation.

Accepted Answer

A preliminary tabulation is a systematic presentation of the results of a pretest. It helps to evaluate the reliability and validity of the questionnaire before administering it to a larger population. The other options (B, C, and D) are not commonly used terms to refer to this type of tabulation.

Question 17

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

Accepted Answer

The funnel technique recommends asking general questions before specific questions in order to obtain unbiased responses. This technique involves starting with broad questions to establish a framework for the respondent's thinking, and then slowly narrowing down to detailed questions to facilitate a more focused response. This helps avoid leading the respondent towards a certain answer or biasing their responses based on preconceived notions.

Question 18

Consider a fixed-alternative question lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply such as: "Which of the following banking services do you currently use for First City Bank?" Such a question is a(n)____________________ question.

Accepted Answer

The answer of Consider a fixed-alternative question lists ten possible...

Question 19

When respondents think that recent events took place longer ago than they really did,what type of error is occurring?

Accepted Answer

The answer of When respondents think that recent events took...

Question 20

When "out of sight,out of mind" was translated into a foreign language,and then was translated back into English by a language expert in the foreign language,it became "invisible things are insane." This is an example of ____.

Accepted Answer

This is an example of back translation, where a translated phrase is translated back into the original language. It highlights how the meaning of a phrase can be lost or distorted in translation.

Quiz 11: Questionnaire Design

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is called a(n) ____ bar.

Which type of software allows answers from previous questions to be inserted into unfolding questions on Internet surveys?

What type of error occurs when respondents believe that past events happened more recently than they actually did?

"Should Dillard's keep its excellent department store credit card program? Yes No" is an example of .

A respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall,and then is asked general questions about shopping at that mall.What type of mistake in design has been made?

A fixed-alternative question in which the respondent is asked to check either "___ Yes or _ No" is a(n)__________________ question.

Which type of question is most likely to conserve space in a questionnaire?

A type of fixed-alternative question in which a respondent is asked to select the category that best represents his gross income for the previous year is an example of a(n)____________________ question.

In political elections involving candidates who are not well-known by many voters,the candidate who is listed first on the ballot often receives the most votes.This is an example of a(n) ____.

Asking respondents to remember something without providing any clues to help them remember is called ____.

The question: "Have you ever received a speeding ticket? Yes No," is followed by a question: "When did you receive that ticket?" if the respondent answers yes to the first question.In this situation,the first question functions as a question.

A filter question that used to determine what part of the questionnaire respondents are directed to is called a(n) ____.