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Exploring Marketing Research
Quiz 14: Basic Data Analysis
Path 4
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Question 1
True/False
A planogram is a graphical way of showing the frequency distribution in which the height of a bar corresponds to the frequency of a category.
Question 2
True/False
Cross-tabulation allows the inspection and comparison of differences among groups based on nominal or ordinal categories.
Question 3
True/False
A contingency table is a data matrix that displays the frequency of some combination of possible responses to multiple variables.
Question 4
True/False
The row and column totals in a contingency table are called subtotals because they are less than the total.
Question 5
True/False
Researchers are usually most interested in the marginals of a contingency table.
Question 6
True/False
Suppose a third variable inserted into an analysis changes the results of when two other variables were studied previously.This third variable is called a moderator variable.
Question 7
True/False
A significance level is a critical probability associated with a statistical hypothesis test that indicates how likely it is that an inference supporting a difference between an observed value and some statistical expectation is true.