Which of the following is correct with regard to the various media?
A) Advertising spending on radio is larger than any other medium.
B) Magazines provide a low level of consumer selectivity.
C) Radio advertisements are fairly inexpensive.
D) Magazine advertising is not very good at conveying to consumers the value of a product.
E) Outdoor advertising is the most important form of advertising based on spending by companies.

Question

Quizplus · Accepted Answer

Radio advertising is fairly inexpensive compared to other advertising media.

Note: None of the other options are correct. Advertising spending on TV is larger than on radio (currently). Magazines actually provide a high level of consumer selectivity since people choose to read particular magazines based on their interests. Magazine advertising can be very effective in conveying the value of a product through high-quality visuals and detailed information. Outdoor advertising is not the most important form of advertising based on spending by companies.

Which of the Following Is Correct with Regard to the Various