Why would a business firm want to use controlling sales volume as a promotional objective?
A) A company will aggressively push its products through wholesalers and retailers who persuade customers to buy it.
B) The production and distribution systems will run more smoothly when the firm achieves a more stable sales volume during the year.
C) The company is trying to appeal to a specific segment of the market.
D) Consumers are more likely to purchase a product when they have been informed about it.
E) The company wants to be able to communicate information to consumers when it is more economical to do so.

Question

Quizplus · Accepted Answer

By controlling sales volume, a business firm can ensure more stable production and distribution systems, allowing for better planning and inventory management. This can also result in cost savings and increased efficiency. However, it may not necessarily be a promotional objective on its own, as it does not necessarily involve actively promoting the product to customers.

Why Would a Business Firm Want to Use Controlling Sales