Mega Computers, a computer manufacturer, has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices. This strategy is called a ________ strategy.
A) product
B) pull
C) push
D) place
E) position

Question

Quizplus · Accepted Answer

This strategy is called a push strategy, where the manufacturer offers discounts to its wholesalers and retailers to push its products into the market.

Mega Computers, a Computer Manufacturer, Has Decided to Promote Its