Which of the following is correct with regard to the pricing of new products?
A) There are two basic strategies available: follow-the-leader and price leadership.
B) Price skimming is more effective than penetration pricing.
C) Penetration pricing is generally more effective than price skimming.
D) Price skimming involves trying to sell a new product only to customers with the highest income levels.
E) Penetration pricing is designed to stimulate trial purchase.

Question

Quizplus · Accepted Answer

The Answer of Which of the following is correct with regard to the pricing of new products?
A) There are two basic strategies available: follow-the-leader and price leadership.
B) Price skimming is more effective than penetration pricing.
C) Penetration pricing is generally more effective than price skimming.
D) Price skimming involves trying to sell a new product only to customers with the highest income levels.
E) Penetration pricing is designed to stimulate trial purchase.

Which of the Following Is Correct with Regard to the Pricing