Searchmont Ski Resort was finding that spring was a particularly slow time for chalet rentals. In order to increase the occupancy rate, Searchmont implemented a(n)
A) advertising campaign.
B) seasonal discount.
C) skimming pricing strategy.
D) penetration pricing strategy.
E) trade credit policy.

Question

Quizplus · Accepted Answer

Searchmont Ski Resort implemented a seasonal discount in order to increase occupancy rates during a slow period. This is a common pricing strategy used by businesses to incentivize customers to purchase during periods of low demand. Advertising campaigns may help increase awareness of the resort, but a discount would be more effective in driving bookings. Skimming and penetration pricing strategies are not relevant in this scenario as they are used for new product launches or market entry, rather than for off-season sales. Trade credit policies are also not relevant as they are related to B2B transactions.

Searchmont Ski Resort Was Finding That Spring Was a Particularly