Which of the following is NOT a criticism of customer satisfaction research?
A) focuses on whether current needs are being met but fails to investigate customers' future needs
B) focus on registered complaints
C) focus on global attributes and ignores operational elements
D) it often excludes the firm's employees from the survey process
E) customer know what they want and it is the worst strategy to follow

Question

Quizplus · Accepted Answer

The statement "customer know what they want and it is the worst strategy to follow" is not a common criticism of customer satisfaction research. In fact, understanding customer needs and wants is generally considered a crucial aspect of effective business strategy.

Which of the Following Is NOT a Criticism of Customer