Multiple Choice
Which of the following statements regarding customer satisfaction is incorrect?
A) bad news is communicated to more people than good news
B) complainers are more likely to do business with you again than noncomplainers
C) the average business does not hear from 80 percent of its unhappy customers
D) for every complaint received, 26 customers actually have problems
E) 95 percent of customers who have their complaints resolved quickly will continueto conduct business with the firm
Correct Answer:
Verified
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