When a customer views the supplier as a critical to the customer's competitive position, then the supplier would most likely be considered a ___________ supplier?
A) In
B) Preferred
C) Partner
D) Extended
E) Either c or d above

Question

Quizplus · Accepted Answer

A supplier who is seen as critical to a customer's competitive position is often considered a partner supplier. This type of supplier is closely involved in the customer's strategic plans and works closely with the customer to achieve shared goals. Although extended suppliers may also play a critical role, they are not necessarily seen as strategic partners in the same way. Preferred suppliers are simply those that a customer has chosen to work with consistently, but they may not be as critical to the customer's competitive position as a partner supplier.

When a Customer Views the Supplier as a Critical to the Customer's