The person in the User Buyer role generally has a much broader product focus than does the Economic Buyer.

Name: The person in the User Buyer role generally has a much broader product focus than does the Economic Buyer.
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The User Buyer typically has a more specific focus, concentrating on how the product will be used and how it meets their immediate needs, while the Economic Buyer looks at the broader financial implications and value of the purchase to the organization.

The Person in the User Buyer Role Generally Has a Much