In which type of relationship are both the physical product and the sales force of secondary importance?
A) a transactional relationship
B) a consultative relationship
C) an enterprise relationship
D) both b and c above
E) both a and b above

Question

Quizplus · Accepted Answer

In an enterprise relationship, the primary focus is on the long-term collaboration and strategic partnership between companies, rather than just the physical product or sales force. While the product and sales force are still important, they are considered secondary to the overall partnership and alignment of goals. In a transactional relationship, the focus is solely on buying and selling products or services, while in a consultative relationship, the sales force plays a crucial role in providing guidance and advice to customers.

In Which Type of Relationship Are Both the Physical Product