Which of the following are considered when developing a positioning strategy:
A) customer perceptions of our products.
B) customer perceptions of competitors' products.
C) customer size and location.
D) both a and b above.
E) a, b, and c are all likely to be considered.

Question

Quizplus · Accepted Answer

When developing a positioning strategy, it is important to consider both customer perceptions of our products (option A) and customer perceptions of competitors' products (option B). This helps us to understand where we can differentiate ourselves in the market and create a unique selling proposition. Customer size and location (option C) may be important factors in determining our target market, but they are not directly related to developing a positioning strategy. Therefore, the best choice is D, both a and b above.

Which of the Following Are Considered When Developing a Positioning