In the computer industry, IBM is trying to de-emphasize price by promoting exceptional levels of service and support. This is an example of which generic business strategy?
A) a low-cost strategy
B) a defender strategy
C) a analyzer strategy
D) a differentiation strategy
E) a build strategy

Question

Quizplus · Accepted Answer

IBM's emphasis on exceptional levels of service and support indicates that they are pursuing a differentiation strategy, which focuses on creating a unique and valuable product or service that sets them apart from competitors. This strategy is based on factors other than price, such as quality, design, brand image, and customer service.

In the Computer Industry, IBM Is Trying to De-Emphasize Price