Kano's model of customer requirement identifies three classes of customer needs. Which of the following is not one of them?
A) Essentials
B) Dissatisfiers
C) Satisfiers
D) Exciters/Delighters

Question

Quizplus · Accepted Answer

Kano's model identifies three main categories of customer needs: Dissatisfiers (Basic needs), Satisfiers (Performance needs), and Exciters/Delighters (Excitement needs). "Essentials" is not a category within Kano's model.

Kano's Model of Customer Requirement Identifies Three Classes of Customer