Messages should be evaluated on
A) desirability, exclusiveness and believability
B) words, order and style
C) content, images and mood
D) product, service or behavior
E) shaping, distinctiveness and behavior modification

Question

Messages should be evaluated on
A) desirability, exclusiveness and believability  
B) words, order and style
C) content, images and mood
D) product, service or behavior
E) shaping, distinctiveness and behavior modification

Quizplus · Accepted Answer

Desirability, exclusiveness, and believability are all important factors to consider when evaluating messages.

Messages Should Be Evaluated on