To convince a physician to use a particular hospital, the hospital offers physicians special parking places close to the front door. This is
A) adding new positive consequences to change the offer
B) changing importance weights
C) changing beliefs about one or more consequences
D) reducing the consequence barriers
E) changing the latitude of acceptance

Question

Quizplus · Accepted Answer

Offering special parking places adds a new positive consequence to the offer, making it more attractive to the physician.

To Convince a Physician to Use a Particular Hospital, the Hospital