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Basic Marketing Research
Quiz 17: Analysis and Interpretation: Individual Variables Independently
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Question 61
True/False
The chi-square goodness-of-fit test is a statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern.
Question 62
Essay
Discuss the most commonly used descriptive statistics.
Question 63
True/False
The confidence interval only takes sampling error into account.
Question 64
True/False
A statistical test to determine whether some observed pattern of frequencies corresponds to an expected pattern is called a chi-square goodness-of-fit test.
Question 65
True/False
An outlier is an observation so different from the rest of the observations that the analyst chooses to treat it as a special case.
Question 66
True/False
Because both nominal and ordinal measures are easily used to group respondents or objects into groups or categories,researchers often refer to these types of measures as categorical measures.
Question 67
True/False
Frequency analysis consists of counting the number of cases that fall into the various response categories.
Question 68
True/False
A sampling interval is a projection of the range within which a population parameter will lie at a given level of confidence based on a statistic obtained from an appropriately drawn sample.