The convenience and expanding adoption of Internet technologies has most influenced which phase of the consumer purchase decision process?
A) information search
B) evaluation of alternatives
C) problem recognition
D) purchase decision
E) post-purchase evaluation

Question

Quizplus · Accepted Answer

The Internet has greatly influenced the information search phase by providing consumers with easy access to a vast amount of information about products and services.

The Convenience and Expanding Adoption of Internet Technologies Has Most