What is an evoked set for a consumer?
A) the steps a consumer takes when comparing competitive brands
B) a group of brands a consumer would consider accepting among competing brands
C) a group of other consumers in the same target market segment
D) the set of individual and social factors that affect purchase
E) a group of problems recognized in the decision-making process

Question

Quizplus · Accepted Answer

An evoked set refers to the group of brands that a consumer considers as acceptable options when making a purchasing decision among competing brands.

What Is an Evoked Set for a Consumer