You are no longer satisfied with the MP3 player that you purchased two years ago as its memory is insufficient to meet your current needs. You are in which stage of the consumer purchase decision process?
A) need assessment
B) post-purchase evaluation
C) need definition
D) problem recognition
E) evaluation of alternatives

Question

Quizplus · Accepted Answer

Problem recognition is the stage where the consumer realizes there is a difference between their current state and a desired state, prompting the need for a new purchase.

You Are No Longer Satisfied with the MP3 Player That