Walmart engages in which level of market segmentation by offering everyday prices and product selection that attracts a wide cross-section of the North American population?
A) customer relationship marketing
B) direct marketing
C) mass marketing
D) niche marketing
E) large segmentation

Question

Quizplus · Accepted Answer

Walmart uses mass marketing by targeting a broad audience with its everyday low prices and wide product selection, appealing to a large and diverse customer base.

Walmart Engages in Which Level of Market Segmentation by Offering