Most mass markets are divided into smaller homogeneous groups with similar needs. This practice is known as
A) craft marketing.
B) market segmentation.
C) branding.
D) direct marketing.
E) niche marketing.

Question

Quizplus · Accepted Answer

Market segmentation is the practice of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics.

Most Mass Markets Are Divided into Smaller Homogeneous Groups with Similar