What are the four main types of characteristics used to identify different customer segments?
A) psychological, behavioural, age, and education
B) geographic, demographic, psychographic, and behavioural
C) psychographic, media consumption, demographic, and geographic
D) demographic, religion, education, and psychographic
E) demographic, psychographic, education, and media consumption

Question

Quizplus · Accepted Answer

The four main types of characteristics used to identify different customer segments are geographic, demographic, psychographic, and behavioural. These categories help businesses understand and target their customers more effectively.

What Are the Four Main Types of Characteristics Used to Identify