The initial phase of mass market acceptance has been reached once a product has been adopted by which consumer group?
A) early majority
B) early adopters
C) innovators
D) laggards
E) late majority

Question

Quizplus · Accepted Answer

The initial phase of mass market acceptance is reached when the early majority adopts the product, as they represent a significant portion of the market following the early adopters.

The Initial Phase of Mass Market Acceptance Has Been Reached