Which of the following is a characteristic of the introduction stage of the product life cycle?
A) Advertising and promotion expenditures are cut to maximize profits.
B) Advertising focuses on product differentiation.
C) Advertising includes incentives such as coupons.
D) Refund offers and contests are more commonly used.
E) Funds for advertising are shifted to sales promotion and price discounting.

Question

Quizplus · Accepted Answer

During the introduction stage, advertising often includes incentives like coupons to encourage trial and adoption of the new product.

Which of the Following Is a Characteristic of the Introduction