New Coke was launched in 1985 to replace old Coke. Regular Coke customers "went crazy"voicing opposition to the change. It was withdrawn after only 79 days. This is an example of
A) a fad.
B) a fashion.
C) an instant bust.
D) a brand acceptance wall.
E) a standard life cycle.

Question

Quizplus · Accepted Answer

New Coke's quick withdrawal after only 79 days due to customer backlash is an example of an instant bust, where a product fails almost immediately after its launch.

New Coke Was Launched in 1985 to Replace Old Coke