In assessing awareness,a marketer might be interested in knowledge of
A)the product itself.
B)where the product is available.
C)what the product is used for.
D)the price of the product.
E)All of these are correct.

Question

Quizplus · Accepted Answer

A marketer would want to assess awareness by knowing if the target audience knows about the product (A), where it can be found (B), what it is used for (C), and its price (D). All of these factors can influence a consumer's decision to purchase the product.

In Assessing Awareness,a Marketer Might Be Interested in Knowledge of