If we were measuring a customer's age,income,gender,education,occupation,marital status,etc.,we would be measuring
A)attitudes/opinions.
B)psychological/lifestyle characteristics.
C)demographic/socioeconomic characteristics.
D)behavior and perceptions.
E)None of these are correct.

Question

Quizplus · Accepted Answer

The characteristics listed (age, income, gender, education, occupation, marital status) are all demographic and socioeconomic factors that can be used to measure customers. These factors don't measure attitudes or opinions, psychological and lifestyle characteristics, or behavior and perceptions.

If We Were Measuring a Customer's Age,income,gender,education,occupation,marital Status,etc