Which of the following can be used to measure knowledge of an advertisement?
A)Unaided recall
B)Aided recall
C)Recognition
D)None of these are correct.
E)All of these are correct.

Question

Quizplus · Accepted Answer

Unaided recall, aided recall, and recognition are all valid measures of knowledge of an advertisement. Unaided recall measures the ability of individuals to remember an advertisement without any prompts or cues, while aided recall measures the ability to remember an advertisement with the aid of prompts or cues such as brand logos or slogans. Recognition measures the ability of individuals to identify a previously seen advertisement from a set of alternatives. Therefore, all three options are correct measures of knowledge of an advertisement.

Which of the Following Can Be Used to Measure Knowledge