For the public relations function to be equal in stature to other management functions, which of the following is essential?
A) knowledge of budget planning
B) commitment to set realizable objectives
C) control of a multi-million dollar budget
D) acceptance of accountability
Correct Answer:
Verified
Q6: To truly be the "interpreter" for management
Q7: If public relations is to be the
Q8: For public relations to be the "conscience
Q9: Which of the following dictates overall business
Q10: Which of the following dictates public relations
Q12: Among the four steps in the public
Q13: The section of a public relations plan
Q14: Which of the following would NOT be
Q15: Planning for a public relations program is
Q16: Procedures for implementing MBO programs differ in
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