For public relations to be the "conscience of the corporation," practitioners must
A) have enough autonomy to deal openly and honestly with management.
B) have a CEO like Dave Dinesan.
C) ignore goals and objectives of advertising and marketing managers.
D) put the demand on advertising and marketing managers to promote a product that ignores demands of publics to act in a socially responsible way.

Question

Quizplus · Accepted Answer

For public relations practitioners to act as the "conscience of the corporation," they need the autonomy to engage with management openly and honestly. This allows them to provide ethical guidance and ensure the company's actions align with societal expectations and moral standards.

For Public Relations to Be the "Conscience of the Corporation