Planning for a public relations program is important, but principally a program is assessed in terms of its
A) publicity value and practice.
B) performance and publicity value.
C) actions and performance.
D) programming and publicity value.

Question

Quizplus · Accepted Answer

A public relations program is primarily assessed based on its actions and performance, as these determine the effectiveness and impact of the program in achieving its objectives.

Planning for a Public Relations Program Is Important, but Principally