Which of the following statements about product knowledge is true?
A) Knowledge of one's product or service is not important in all areas of professional selling.
B) Research conducted by Whirlpool Corp. indicates that product knowledge received the least attention by firms in the study.
C) Complexity and variety of products available and the increasing number of new products complicate the buying process.
D) Respondents to a Learning International study felt that training should stress company history over any other area.
E) Rutger's Group believes that all employee's should be able to pass a test on product knowledge before interfacing with the customer.
Correct Answer:
Verified
Q2: Jillian Cho sells a line of copy
Q3: Matching
-Helps you achieve a professional look at
Q4: Matching
-Good craftsmanship
A) product benefit
B) product feature
C) company
Q5: Matching
-Certified service technicians
A) product benefit
B) product feature
C)
Q6: Matching
-Ability of service personnel to keep purchased
Q7: Matching
-Which means to you ...
A) product benefit
B)
Q8: Matching
-""In the store, we sell hope"". Hope
Q9: Matching
-Which will provide you with...
A) product benefit
B)
Q10: Matching
-product selection process
A) product benefit
B) product feature
C)
Q11: Matching
-Challenge facing customers in information age
A) product
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