NFO Research is not a true source of secondary data because
A) the data collected are specifically designed to meet the client's needs.
B) the respondents are not compensated.
C) NFO collects the information from another source.
D) it collects its data from a secondary source, so it is tertiary data.
E) none of the above.

Question

Quizplus · Accepted Answer

NFO Research collects data specifically designed to meet the client's needs, making it primary data, not secondary. Secondary data is data collected for some other purpose that is being reused.

NFO Research Is Not a True Source of Secondary Data