Which of the following is(are) NOT true with regard to the National Purchase Diary Panel?
A) Families on the panel are geographically dispersed.
B) Participants use a preprinted diary to record purchases.
C) The panel is demographically balanced.
D) Initial diary results are supplemented with detailed "pantry audits."
E) All of the above are true.
Correct Answer:
Verified
Q6: Problems associated with secondary data are
A) cost
Q7: Which of the following is the least
Q8: The information obtained through standardized marketing information
Q9: Which of the following is FALSE?
A) The
Q10: Which of the following is TRUE?
A) Purchase
Q12: Which of the following is FALSE?
A) The
Q13: Through use of the National Purchase Diary
Q14: Which of the following is FALSE?
A) BehaviorScan
Q15: NFO Research is not a true source
Q16: "National Family Opinion" and "Consumer Mail Panel"
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