Which of the following is FALSE?
A) The families comprising NPD are demographically balanced so the panel can be projected onto total U.S. purchasing.
B) The National Purchase Diary uses store audits to collect information.
C) Turnover tables can be applied to NPD data.
D) a and b.
E) a, b, and c.

Question

Quizplus · Accepted Answer

The National Purchase Diary (NPD) primarily collects data through consumer panels and surveys, not store audits.

Which of the Following Is FALSE