Connectors, auditing firms, and PR directories are
A) expensive to use, therefore most firms do not employ them.
B) resources that marketers can use to gauge consumer satisfaction.
C) unreliable sources of information about media and non-media outlets.
D) information sources that allow marketers to evaluate connectors.
E) channels that conventional media use to track audience statistics.

Question

Quizplus · Accepted Answer

Connectors, auditing firms, and PR directories are utilized by marketers to evaluate connectors, which are influential individuals or entities that can help spread the word about a product or service. These resources provide valuable information for marketers to identify and assess the effectiveness of these connectors in their promotional strategies.

Connectors, Auditing Firms, and PR Directories Are