Media outlets generally make information about their audiences available in order to
A) encourage possible take-overs by other media outlets.
B) avoid government audits.
C) aid in the sale of advertising time and space.
D) spare companies the need to hire an advertising agency.
E) encourage firms to buy more detailed behavioral information from them.

Question

Quizplus · Accepted Answer

Media outlets share information about their audiences primarily to aid in the sale of advertising time and space. This helps advertisers understand the audience they can reach through these outlets, making the advertising space more valuable and targeted.

Media Outlets Generally Make Information About Their Audiences Available in Order