The most effective way an MPR professional can identify appropriate connectors is to
A) compare and purchase multiple public relations databases.
B) hire a marketing research firm.
C) collect media kits from as many outlets as possible.
D) meet individually with every connector in their market.
E) ask their customers about their own media consumption.

Question

Quizplus · Accepted Answer

Asking customers about their media consumption helps MPR professionals understand which media outlets and connectors are most relevant and influential to their target audience.

The Most Effective Way an MPR Professional Can Identify Appropriate