Marketers must evaluate the appropriateness of connectors in order to
A) calculate precise advertising budgets.
B) identify connectors who can write the best press releases.
C) find suitable connectors that will reach a firm's target audience.
D) impress management, employees and investors.
E) find outlets that will not leak trade secrets to competitors.

Question

Quizplus · Accepted Answer

Connectors are individuals or entities that help spread a company's message to a wider audience, particularly those within the company's target market. Evaluating the appropriateness of connectors is crucial for ensuring that marketing efforts effectively reach the intended audience, making option C the correct choice.

Marketers Must Evaluate the Appropriateness of Connectors in Order to