The Following Questions are linked to this scenario: Bill James, a recent college graduate, is considering the purchase of a new car.
-Bill James has been told by two mechanics that his 9-year-old car requires a new transmission. Both mechanics also noted that the repair was costly in relation to the car's value and overall condition. Which stage of the final consumer's decision process is Bill James at?
A) Stimulus
B) Information search
C) Problem awareness
D) Purchase

Question

Quizplus · Accepted Answer

Bill James is at the problem awareness stage of the final consumer's decision process. He has become aware of a problem with his car that needs to be addressed.

The Following Questions Are Linked to This Scenario: Bill James